UX Research: Practical Techniques for Designing Better Products

UX Research: Practical Techniques for Designing Better Products Author Brad Nunnally
ISBN-10 149195129X
ISBN-13 9781491951293
Year 2016-11-25
Pages 256
Language English
Publisher O’Reilly Media
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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs But theres often mystery around product research with the feeling that you need to be a research Zen master to gather anything useful Fact is anyone can conduct product research With this quick reference guide youll learn a common language and set of tools to help you carry out research in an informed and productive manner This book contains four sections including a brief introduction to UX research planning and preparation facilitating research and analysis and reporting Each chapter includes a short exercise so you can quickly apply what youve learned Learn what it takes to ask good research questionsKnow when to use quantitative and qualitative research methodsExplore the logistics and details of coordinating a research sessionUse softer skills to make research seem natural to participantsLearn tools and approaches to uncover meaning in your raw dataCommunicate your findings with a framework and structure

Other Version:

UX Research

UX Research Author Brad Nunnally
ISBN-10 9781491951248
Release 2016-11-15
Pages 256

UX Research

UX Research Author Brad Nunnally
ISBN-10 9781491951262
Release 2016-11-15
Pages 256

UX Research

UX Research Author Brad Nunnally
ISBN-10 149195129X
Release 2016-11-25
Pages 250