Tell to Win

Tell to Win Author Peter Guber
ISBN-10 0307587975
Release 2011-03-01
Pages 272
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Today everyone – whether they know it or not – is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience’s attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around “what’s in it for them” *Change passive listeners into active participants *Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal. From the Hardcover edition.



Tell to Win

Tell to Win Author Peter Guber
ISBN-10 9781847657763
Release 2011-03-14
Pages 239
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Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.



Tell to Win

Tell to Win Author Peter Guber
ISBN-10 9781846685569
Release 2011
Pages 255
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Success is won by creating compelling stories that have the power to move people. If you can't tell it you can't sell it. This book tells you how to do both.



Presenting to Win

Presenting to Win Author Jerry Weissman
ISBN-10 0137005067
Release 2008-11-17
Pages 288
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Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act. In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience. Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn! • What you must do to tell your story Focus before Flow: identifying your real goals and message • The power of the WIIFY: What’s In It For You Staying focused on what your audience really wants • Capture your audience in 90 seconds… and never let go! Opening Gambits and compelling linkages • Master the art of online Web conferencing Connecting with your invisible audience • From brainstorming through delivery Crafting the Power Presentation, one step at a time Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.” Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation “Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.” Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.” Scott Cook, Founder, Intuit



How to win friends influence people

How to win friends   influence people Author Dale Carnegie
ISBN-10 9789352613939
Release 2016-09-17
Pages 224
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Summary Tell to Win

Summary  Tell to Win Author BusinessNews Publishing
ISBN-10 9782511020555
Release 2014-10-28
Pages 15
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The must-read summary of Peter Guber's book: "Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story". This complete summary of the ideas from Peter Guber's book "Tell to Win" shows how some people are "born storytellers", but this is a skill that anyone can develop. In his book, the author explains the four elements of a successful story and the mechanics of telling a story to an audience. This summary provides excellent examples of these strategies in practice and teaches the importance of this skill for all business people. Added-value of this summary: • Save time • Understand key concepts • Expand your storytelling skills To learn more, read "Tell to Win" and discover the secret to effective storytelling and how you can use this skill to your advantage.



Whoever Tells the Best Story Wins

Whoever Tells the Best Story Wins Author Annette Simmons
ISBN-10 9780814400845
Release 2007-05-09
Pages 240
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Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories. This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to: * gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisions and actions. Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.



Commit to Win

Commit to Win Author Heidi Reeder, Ph.D.
ISBN-10 9780698156944
Release 2014-05-15
Pages 256
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Anyone who’s ever given up on a New Year’s resolution knows: Willpower eventually runs out. Whether the goal is personal or professional, the factor that really determines success is an individual’s commitment level. Heidi Reeder, PhD, is a highly regarded communication expert with a slew of high-level clients. In Commit to Win, she unpacks forty years of research by psychologists and economists to show how commitment boils down to just four variables: Treasures, Troubles, Contributions, and Choices. Showing how to harness these elements—and providing practical examples and action plans—Reeder gives everyone the tools to stop wishing—and start achieving.



Earn the Right to Win

Earn the Right to Win Author Tom Coughlin
ISBN-10 9781101613221
Release 2013-03-05
Pages 224
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A top NFL coach offers leadership advice that applies from the field to the office Tom Coughlin led the New York Giants to two Super Bowl victories with his unique system of relentless preparation and resilience. He teaches his players that you can never guarantee a win, but you can always earn the right to win-with focus, hard work, and anticipation of obstacles. Now Coughlin shows how his teachings apply beyond the gridiron, illustrating his points with previously untold stories about players like Eli Manning, Doug Flutie, and Michael Strahan. His wisdom can help leaders in any field rev up their own organizations. 'Tom Coughlin challenged us and prepared us to handle anything that was thrown at us ... The lessons I learned from him weren't limited to football. They were applicable to every aspect of my life' -Michael Strahan Tom Coughlin is one of the most successful coaches in NFL history. Before winning two Super Bowls with the New York Giants, he coached the Jacksonville Jaguars for nine seasons, leading them to two appearances in the AFC Championship Game. David Fisher is the co-author of seventeen New York Times bestsellers.



The Odyssey

The Odyssey Author Homer
ISBN-10 HARVARD:HX5PXX
Release 1871
Pages
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The Odyssey has been writing in one form or another for most of life. You can find so many inspiration from The Odyssey also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Odyssey book for free.



Gaming the Vote

Gaming the Vote Author William Poundstone
ISBN-10 9781429957649
Release 2009-02-17
Pages 352
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Our Electoral System is Fundamentally Flawed, But There's a Simple and Fair Solution At least five U.S. presidential elections have been won by the second most popular candidate. The reason was a "spoiler"—a minor candidate who takes enough votes away from the most popular candidate to tip the election to someone else. The spoiler effect is more than a glitch. It is a consequence of one of the most surprising intellectual discoveries of the twentieth century: the "impossibility theorem" of Nobel laureate economist Kenneth Arrow. The impossibility theorem asserts that voting is fundamentally unfair—a finding that has not been lost on today's political consultants. Armed with polls, focus groups, and smear campaigns, political strategists are exploiting the mathematical faults of the simple majority vote. In recent election cycles, this has led to such unlikely tactics as Republicans funding ballot drives for Green spoilers and Democrats paying for right-wing candidates' radio ads. Gaming the Vote shows that there is a solution to the spoiler problem that will satisfy both right and left. A system called range voting, already widely used on the Internet, is the fairest voting method of all, according to computer studies. Despite these findings, range voting remains controversial, and Gaming the Vote assesses the obstacles confronting any attempt to change the American electoral system. The latest of several books by William Poundstone on the theme of how important scientific ideas have affected the real world, Gaming the Vote is a wry exposé of how the political system really works, and a call to action.



Draw to Win

Draw to Win Author Dan Roam
ISBN-10 9780399563003
Release 2016-09-13
Pages 192
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Get ready for the ultimate crash course in communicating and solving problems through simple pictures. Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories. Today, after so many years when speaking and writing dominated, we're back in another highly visual age. About 90 percent of everything shared online is now visual—selfies, GIFs, smartphone videos, and more. This explosion of communication through pictures isn't a millenial-driven fad; it's as natural as those lines first drawn by Oog and Aag. Just turbo-charged by the latest technology. And yet over the past twenty years, as I've taught people from Fortune 500 CE0s to White House staffers how to harness the power of imagery, the biggest objection I've always heard is, "But I can't draw!" Trust me, you can. You don't need to be da Vinci to be an outstanding visual thinker and communicator. The most effective drawings are the simplest, and you can get good at those in three minutes. In this little book, I'll teach you how to use seven basic shapes to explain just about anything to just about anyone. If you've read my previous books, you'll see one or two familiar tools here, along with a bunch of new tools you can start using right away. If you're new to my approach—welcome! Get ready to work smarter, communicate more clearly, and get better at whatever you do, just by picking up a pen. Get ready to draw to win. From the Hardcover edition.



Winning the Story Wars

Winning the Story Wars Author Jonah Sachs
ISBN-10 9781422143575
Release 2012-06-19
Pages 272
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Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.



Go Tell It on the Mountain

Go Tell It on the Mountain Author James Baldwin
ISBN-10 9780345806550
Release 2013-09-17
Pages 272
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“Mountain,” Baldwin said, “is the book I had to write if I was ever going to write anything else.” Go Tell It On The Mountain, first published in 1953, is Baldwin's first major work, a novel that has established itself as an American classic. With lyrical precision, psychological directness, resonating symbolic power, and a rage that is at once unrelenting and compassionate, Baldwin chronicles a fourteen-year-old boy’s discovery of the terms of his identity as the stepson of the minister of a storefront Pentecostal church in Harlem one Saturday in March of 1935. Baldwin’s rendering of his protagonist’s spiritual, sexual, and moral struggle of self-invention opened new possibilities in the American language and in the way Americans understand themselves.



Zone to Win

Zone to Win Author Geoffrey A. Moore
ISBN-10 9781682301708
Release 2015-11-03
Pages
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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems



Playing to Win

Playing to Win Author Alan G. Lafley
ISBN-10 9781422187395
Release 2013
Pages 260
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Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.



Steps To WIN

Steps To WIN Author Ciara Feely
ISBN-10 1910406457
Release 2016-09-29
Pages 226
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After reading this book, Hotels and Venues will know how to WIN more Conference, Meeting and Event Business.