Artist Management for the Music Business

Artist Management for the Music Business Author Paul Allen
ISBN-10 0415710227
ISBN-13 9780415710220
Year 2014-07-26
Pages 318
Language English
Publisher Focal Press
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With the evolution of the music business and the shifting influence of large record labels the artist manager is now more than ever at the center of an artists career Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their own careers Including key industry insights exclusive planning guidance management tools and strategies for a successful career Artist Management for the Music Business has the tools to support any new or experienced artist manager Through its analysis of over a dozen case studies lessons and contract examples author Paul Allen provides a focused look at managing artists careers This follow up to the best selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business and includes coverage of anticipating risks reacting to challenges and basic money management The chapter also contains additional sections on the effective use of social media the Web and handling online promotion For additional resources visit the books website at www artistmanagementonline com

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