American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon: Alan Mulally and the Fight to Save Ford Motor Company Author Bryce G. Hoffman
ISBN-10 0307886069
ISBN-13 9780307886064
Year 2013-02-05
Pages 432
Language English
Publisher Crown Business
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The inside story of the eipc turnaround of Ford Motor Company under the leadership of CEO Alan Mulally At the end of 2008 Ford Motor Company was just months away from running out of cash With the auto industry careening toward ruin Congress offered all three Detroit automakers a bailout General Motors and Chrysler grabbed the taxpayer lifeline but Ford decided to save itself Under the leadership of charismatic CEO Alan Mulally Ford had already put together a bold plan to unify its divided global operations transform its lackluster product lineup and overcome a dysfunctional culture of infighting backstabbing and excuses It was an extraordinary risk but it was the only way the Ford familyAmericas last great industrial dynastycould hold on to their company Mulally and his team pulled off one of the greatest comebacks in business history As the rest of Detroit collapsed Ford went from the brink of bankruptcy to being the most profitable automaker in the world American Icon is the compelling behind the scenes account of that epic turnaround In one of the great management narratives of our time Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry Hoffman was granted unprecedented access to Fords top executives and top secret company documents He spent countless hours with Alan Mulally Bill Ford the Ford family former executives labor leaders and company directors In the bestselling tradition of Too Big to Fail and The Big Short American Icon is narrative nonfiction at its vivid and colorful best

Other Version:

American Icon

American Icon Author Bryce G. Hoffman
ISBN-10 9780307886071
Release 2012-03-13
Pages 432

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