80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Author Perry Marshall
ISBN-10 1599185059
ISBN-13 9781599185057
Year 2013-08-13
Pages 230
Language English
Publisher Entrepreneur Press
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Stop Just Getting By Master The 80 20 Principle And Make More Money Without More Work When you know how to walk into any situation and see the 80 20 s you can solve almost ANY marketing problem 80 20 can demolish any sales and advertising problem If you don t know who Perry Marshall is unforgivable Perry s an honest man in a field rife with charlatans Dan Kennedy Author The Ultimate Marketing PlanIf you re a sales and marketing professional you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market By page 5 you ll be applying 80 20and 80 20to gain 10X even 100X the success With powerful 80 20 software online included with the book you ll apply the Pareto Principle to Slash sales marketing time wasters page 117 Locate invisible profit centers in your business page 31 Advertise to hyper responsive buyers and avoid tire kickers page 93 Gain Pareto principle positions on search engines page 70 Differentiate yourself from rivals page 67 Gain esteem in your marketplace page 154 Created by direct marketing and sales consultant and best selling author Perry Marshall unique tools show you exactly how much money you re leaving on the table and how to put it back in your pocket then reinvest for even greater success You ll identify untapped markets page 164 incremental improvements andhigh profit opportunities gaining time and greater income potential Easy Read It is an easy read very accessible shortchapters and actually quite entertaining says Susan Kruger Master of Education founder of SOAR Study Skills This book is peppered with stories that demonstrate powerful sales principles Optimized for Speed LearningSpecially marked Pareto Points help you digest the most valuable 80 20 Principles in 1 5 minutes Each chapter concludes with a Pareto Summary The book features an online 1 page 80 20 Cheat Sheet 80 20 Law of NatureThe 80 20 Principle is an inviolable law of nature which makes itthe 1organizing principle of every business Perry shows how to laser focus the 80 20 Principle in outsourcing hiring publicity controversy market research lead generation and web traffic online offline and social media page 82 He also shows you how to glean huge insights from tiny clues not only in your own business but from competitors Online Marketing Tools Come with the BookSupported by online services including The 80 20 Power Curve which helps you find invisible money and the Marketing DNA Test a personal assessment that zeroes in on your natural selling assets this timeless guide is a game changer for seasoned and novice marketers and sellers

Other Version:

The 80 20 Manager

The 80 20 Manager Author Richard Koch
ISBN-10 9780316243056
Release 2013-10-01
Pages 288